The list I wish someone had given the founders who ended up telling me, three months into a wrong engagement, that they had known halfway through the pitch it was off. Twelve questions, why each one matters, and what a straight answer sounds like.
The channel question is the wrong question. What most 2-crore Indian brands should actually be asking, with real budget splits, wrong assumptions, and the two accounts I've watched go sideways this year.
The direct answer, honest ranges by scope, what determines where your business falls in them, and why the ₹5,000-a-month SEO retainer is not actually SEO.
A confession about the geography question every Indian agency founder gets asked, the honest reason we stayed in Patna, what it has cost us, and what it has bought us.
A confession about what actually happens in agency pricing conversations in India, why almost no one publishes prices, what that costs both sides, and honest ranges by scope.
The three acronyms are getting weaponised by course-sellers. Here is the actual difference, why it matters for Indian businesses, and what to do about it this quarter.
What we did for the events arm of India's largest Hindi media network, in order, with the honest version of what worked and what didn't.
Most agency briefs are a list of features. The good ones are a single page that answers four questions.