The short answer. Digital Legates was engaged by Jagran Events — the events arm of Dainik Jagran, India's largest Hindi media network — to build the web presence, ship conversion-focused landing pages, and manage social and lead-gen campaigns for marquee events including the Career Horizon Conclave. Scope: web, landing pages, social, lead generation. Outcome: two-times higher lead quality and two-times engagement lift. Endorsement: named testimonial from Sanjay Sinha, Jagran Events.
Below: the brief, the approach, what we shipped, the outcomes, and the client's own words. If you'd rather skip to the testimonial, it's right here.
Jagran Events —
events, activated at scale.
Part of Dainik Jagran — the largest read newspaper in India and one of the largest Hindi-language media groups in the world. Jagran Events is the group's events arm, running marquee properties like the Career Horizon Conclave.
Dainik Jagran's readership sits across Bihar, Uttar Pradesh, Jharkhand, Madhya Pradesh, Delhi NCR, Punjab, Haryana, Uttarakhand, and Himachal Pradesh. That reach is the raw material Jagran Events converts into on-ground properties that matter — career conclaves, education-fair series, sport, cultural, and B2B experiences that pull audiences a national-only agency would have to buy their way to.
The events arm sits on top of the media franchise. It doesn't need brand awareness. What it needs is precise conversion — landing pages that turn media impressions into event registrations, social channels that carry event momentum before, during, and after, and lead-generation workflows that actually route inquiries to the right sales desk. That was the brief.
Not more reach.
Better conversion.
A web presence that reflects the parent brand.
The events arm sits under one of India's most trusted media names. The website needed to signal that scale — while still moving quickly enough to iterate before every conclave, series, or launch. Not a corporate brochure. A working platform.
Landing pages that convert media traffic.
Every conclave, every event, every announcement is amplified across Dainik Jagran's editorial and social surface. The landing pages had to take that top-of-funnel volume and turn it into registrations, applications, RSVPs, and sponsor inquiries — with copy, structure, and forms that respected the audience's time.
Social + lead-gen as one workflow.
Organic social carries the story; paid social scales it; the lead-gen pipeline captures intent. All three needed to work as one workflow — briefed together, published together, measured together — instead of the three-agency tag-team most media groups end up with.
One senior team.
Every capability, coordinated.
The advantage of a founder-led, in-house team on a brief like this: the person writing the strategy is the same person reviewing the landing page and looking at the Meta account. No handoffs, no waiting on a Slack message from another vendor, no losing the plot between capabilities.
Web & landing pages as a system.
A parent site to hold the standing brand. Purpose-built landing pages for each event, spun up from a shared template so they load fast, look consistent, and can be launched in days instead of weeks. Form architecture that captures the fields the sales desk actually uses, not the ones the CMS defaulted to.
Social managed to the campaign, not the calendar.
Content briefed against the campaign the event needed — not against a monthly grid that ignored what was actually happening on the ground. Organic to carry the announcement, paid to scale it, response-management to close the loop with everyone who commented, DM'd, or asked a question.
Lead generation with quality in the definition of done.
An inquiry that never converts is a cost, not a win. The lead-gen work was built around lead-quality signals — the questions asked on the form, the routing logic on the back-end, the follow-up workflow the sales desk actually operates. That's what took overall lead quality up 2× against the baseline.
Founder-led review on every deliverable.
Shubhanshu Mohan reviewed the strategy, the copy, the analytics setup, and the landing-page build on every deliverable. That's the standard the parent brand expected — and it's the same standard every Digital Legates engagement runs on, whether the client is a Pan-India media group or a single-city D2C brand.
Four capabilities
under one accountable roof.
Website
& standing pages.
The parent site holding the brand, the event portfolio, and the sponsor-facing story. Built to be maintainable in-house without a developer for every content change, and fast enough to handle a spike in traffic on announcement day without falling over.
Delivered
- Parent site design & build
- Content architecture & taxonomy
- Event portfolio structure
- CMS setup with editorial roles
- Performance & caching baseline
- Analytics & conversion instrumentation
Landing pages
per event.
Purpose-built per event, shared component library, deployable in days. Copy structured for the audience Dainik Jagran's editorial surface delivers — not the audience a New-York conversion template was designed for.
Delivered
- Landing-page component library
- Per-event LP builds — copy, design, form, thank-you
- Speaker / agenda / venue sections
- Registration & sponsor-inquiry forms
- UTM & source-attribution wiring
- Pre-event, live, post-event page states
Social media
campaigns.
Managed across Instagram, Facebook, and LinkedIn — briefed against each campaign, published on a real cadence, and measured on the signals that matter (saves, shares, meaningful comments, DMs) instead of raw follower count.
Delivered
- Campaign-led editorial calendar
- Static, motion, and short-form video
- Announcement, hype, and recap content
- Community & DM management
- Paid amplification on Meta
- Weekly performance review & iteration
Lead generation
& qualification.
Paid campaigns wired to the landing pages, forms designed with lead-quality in mind, routing logic that put the right inquiry in front of the right desk without a human triage step, and reporting that told the sales team not just how many leads — but which cohorts closed.
Delivered
- Paid campaigns on Meta & Google
- Form architecture tuned for quality
- Lead-routing & CRM handoff
- Source, cohort, and event-level attribution
- Weekly lead-quality reporting
- Iteration cycles across creative + form + follow-up
What actually
moved.
The two numbers we publish are the ones the client would nod to on a call. Anything sharper — registrations per event, conversion rate lift, cost-per-quality-lead — sits in the working documents and gets shared under NDA in a discovery conversation.
2× higher lead quality.
Measured on the signals that matter to the sales desk — how many inquiries turned into real conversations, and how many of those went the distance. Better than raw volume, which is easy to buy and expensive to sort.
2× social engagement lift.
Saves, shares, meaningful comments, and DMs — the leading indicators that content is landing with the audience the parent brand serves. Not the vanity metric of follower growth in isolation.
One accountable partner across every capability.
Four capabilities on one brief, one point of contact, one weekly review. No vendor coordination overhead. The kind of engagement most media groups end up wanting after they've tried three separate agencies first.
Working with Shubhanshu has been a great experience. From developing our website and landing pages to managing social media campaigns and lead generation, he handled every aspect professionally. His understanding of digital marketing helped us reach the right audience and improve our online engagement. He is proactive, dependable, and always focused on delivering results.— Sanjay Sinha, Jagran Events · Dainik Jagran group
Four services,
one team.
Dive deeper on any of the capabilities we used on this brief.
Web & e-commerce.
WordPress, Shopify, Next.js, headless — sites that load fast, convert well, rank in search.
Paid media.
Google Ads and Meta ads focused on cost per qualified lead, not impressions.
Social & content.
Editorial, social, short-form video, community — briefed against campaigns, not calendars.
Strategy & analytics.
GA4, server-side tracking, dashboards, attribution — the layer that makes every channel work better.
Other named
Indian brands.
A sample of other engagements. Full studies on the Work page.
Want to brief us on something similar?
Media groups, publishers, event verticals, and B2B experience brands — this playbook works whenever the top-of-funnel volume is there but the conversion mechanism isn't. 30-minute discovery call. No deck, no pressure.