The short answer. Digital Legates runs organic social (Instagram, LinkedIn, YouTube, Twitter/X, Facebook), long-form editorial (blog, newsletter, whitepapers), short-form video, influencer partnerships, community management, and thought-leadership PR. Retainers range from ₹35,000/month for two-channel programmes to ₹2,50,000+ for full-stack content and community. Every engagement starts with a voice document and source interviews — we ghost-write in your voice, not ours.
Three buyer profiles
we see the most.
The D2C brand outgrown by their in-house content person.
You started with one content manager posting daily. It worked until it didn't — you now need editorial planning, video production, influencer, PR, and community all coordinated. You need a team that can operate as your marketing function without replacing the culture your in-house person built.
The founder building a personal brand alongside the company.
You've realised the buyer trusts you before they trust the company. You want LinkedIn thought leadership, podcast appearances, Twitter/X presence, and a newsletter — but you don't have 15 hours a week to produce it. We ghost-write and produce, you approve, the content earns pipeline instead of applause.
The B2B or professional service that keeps hearing "no one reads our content."
You're publishing long-form pieces that don't move the needle. The problem is almost never writing quality — it's positioning, distribution, and cadence. We audit what's already working, kill what isn't, and rebuild the content engine around what your buyer actually reads on a Wednesday morning.
Every channel
we run in-house.
Organic
social.
Instagram, LinkedIn, YouTube (long-form and Shorts), Twitter/X, Facebook, Threads. Platform-native content, not the same JPG resized six ways. Ghost-written in your voice, planned monthly, published on a cadence you can actually sustain.
What ships
- Monthly editorial calendar with concept, hook, and CTA
- Platform-native asset production per channel
- Reels & Shorts (script + shoot + edit)
- Carousels & static graphics
- Stories & ephemeral content
- Community management (comments, DMs, tags)
- Trend-jack briefings when the moment is real
- Monthly reach, engagement, and share-of-voice report
Editorial
& SEO articles.
Blog articles, category pages, buyer's guides, comparison pages, and thought-leadership pieces. Every piece briefed against a keyword with real demand, structured for SERP intent, and written by senior writers — not junior interns following an SOP.
What ships
- Editorial calendar tied to keyword strategy
- Detailed briefs — intent, outline, links, tone
- Senior writing & editorial pass
- Fact-check & source-linking
- On-page SEO optimisation
- Featured image design & in-body art direction
- Internal linking to relevant pillars
- Content-refresh programme for legacy pieces
Reels, Shorts,
TikTok.
Short-form is now the most efficient reach channel available. But most brands are producing five bad Reels a week — we build the concept-testing engine and the production line that turns 20 attempts into 3 winners a month.
What ships
- Weekly concept sprint (10–20 hooks)
- Scripting, storyboarding, shot-listing
- On-camera talent (founder, employee, or hired)
- Studio + location shoots as needed
- Editing, captions, cover art
- Music licensing & trend audio compliance
- Cross-platform publishing (Reels + Shorts + TikTok)
- Weekly performance review & iteration
Influencer
& creator.
Nano, micro, macro, and celebrity tier — sourced, vetted, negotiated, briefed, and QC'd. Every deal validated against third-party audience quality (HypeAuditor, Modash), so you're never paying for follower fraud.
What ships
- Creator sourcing & qualification (audience quality)
- Rate negotiation & contracting
- Creative brief & deliverable definition
- ASCI (India) & FTC (international) disclosure compliance
- Content QC before publish
- Whitelisting / dark posts on paid amplification
- Attribution & ROI reporting
- Long-term ambassador programme design
Community
& DMs.
The unglamorous work that separates brands people love from brands people follow-and-forget. Comment response, DM triage, tag monitoring, review response, and community-building on the platforms where your audience actually gathers.
What ships
- Response SLA on comments & DMs (typically 2–4 hours)
- Tone-of-voice adherence in every reply
- Tag & mention monitoring across platforms
- Review response (Google, Trustpilot, Amazon)
- WhatsApp Broadcast & Communities
- Discord / Circle / Skool community moderation
- Weekly sentiment & conversation-topic report
- Escalation flow for PR-sensitive interactions
Newsletter
& email marketing.
The channel you own, forever. When Instagram changes its algorithm or LinkedIn de-boosts links, your newsletter list keeps working. We build the newsletter as a product — not a promotional dump — and treat it with the same editorial standards as the blog.
What ships
- Newsletter strategy & positioning
- Weekly / bi-weekly editorial
- Welcome, nurture, and re-engagement flows
- Segmentation & personalisation
- List growth via lead magnets & upgrades
- Deliverability & sender reputation monitoring
- ESP setup & migration (Klaviyo, Mailchimp, Beehiiv, ConvertKit)
- Monthly performance & growth report
Digital PR
& thought leadership.
Pitching real stories to real publications, ghost-writing founder LinkedIn, podcast booking, and event sponsorship strategy. No wire-service press releases, no pay-to-win awards. Attention that a competitor cannot buy on the same day.
What ships
- Digital PR pitches to Tier 1 & Tier 2 publications
- Founder LinkedIn ghost-writing (2–4 posts/week)
- Podcast guest booking & brief
- Expert-quote sourcing for journalists (HARO, Qwoted)
- Data-story creation for media pickup
- Event sponsorship strategy (which to say yes to)
- Speaking-opportunity booking
- Quarterly PR results & coverage report
Written in your voice,
not ours.
Every engagement starts here. Before we write a single caption, we build the voice foundation.
Voice document.
An 8–12 page voice guide covering brand values, tone attributes, forbidden words, favoured phrases, sentence-length rules, humour permissions, industry-jargon policy, and reference examples. Approved by you before we write anything.
Source interviews.
60–90 minute recorded conversations with the founder or brand lead. These are the seeds for the first month of content — real quotes, real stories, real perspectives. Ghost-writing in a voice you've never heard is fiction; ghost-writing from a transcript is journalism.
Voice review before publish.
Every draft flows through a voice-review checklist before it enters the CMS queue. If it doesn't sound like you, it doesn't ship. If it sounds like a generic agency post — LinkedIn hustle bro, Instagram inspiration, Twitter engagement bait — it doesn't ship.
Content audit & kill list.
If you have existing content that doesn't match, we audit it and give you a kill list — old blog posts to unpublish or rewrite, evergreens to refresh, and platforms to sunset. We would rather ship less and more of it, than pad the calendar with content that dilutes the brand.
Real brands, real reach.
Sustainability brand with a real product and no content voice. Editorial calendar, Reels, community — 2× engagement lift and a properly built social presence.
Events arm of Dainik Jagran group. Editorial, event content, and video coverage for marquee conclaves — content produced at broadcast standard.
D2C craft brand with a founder-led voice. Instagram, Reels, and a community that engages instead of just following — content that sounded like the founder, not the agency.
Travel & hospitality operator. Long-form travel content, Instagram destination-led editorial, and PR across travel publications.
Ranged, published,
no theatre.
Two-channel programme.
₹35,000–₹80,000 / month. Two platforms (e.g. Instagram + LinkedIn), 12–20 posts / month total, community management, monthly reporting. For brands validating channels or with a focused audience.
Multi-channel with video.
₹80,000–₹1,50,000 / month. Three–four channels, Reels / Shorts production sprint, editorial calendar, newsletter, community, monthly strategy call. For scaling brands with an active audience.
Full-stack content & community.
₹1,50,000–₹2,50,000+ / month. Every channel, video studio, editorial team, influencer programme, PR pitching, thought leadership. For brands treating content as a distribution moat.
Projects — one-off shoots, video series, PR sprints, or brand voice documents — are quoted separately. Honest ranges: ₹75,000–₹2,00,000 for a voice document and content audit; ₹1,50,000–₹4,00,000 for a 4–6 video shoot; ₹1,00,000–₹3,00,000 for a 12-week PR sprint.
Content questions without the spin.
How much does social media marketing cost in India?
₹35,000–₹80,000/month for two-channel, ₹80,000–₹1,50,000/month for multi-channel with video, ₹1,50,000–₹2,50,000+/month for full-stack. Anything below ₹15,000/month is a college student running your account.
How many posts a month is normal?
Instagram 12–20 (Reels weekly minimum). LinkedIn 8–12. Twitter/X variable, 20+ if actively engaging. YouTube 4–8 Shorts, 1–2 long-form. Newsletter weekly to bi-weekly. Volume without quality kills reach faster than under-posting.
Do you write in our voice — or in yours?
Yours. Voice document, source interviews, voice-review checklist before every publish. Ghost-writing that reads like you takes more effort than most agencies budget for.
Do you handle influencer partnerships?
Yes. Nano to celebrity tier. Third-party audience-quality validation (HypeAuditor, Modash). ASCI / FTC disclosure compliance. Attribution reporting.
Which platforms do you post to?
Instagram, LinkedIn, YouTube, Twitter/X, Facebook, Threads, WhatsApp. Usually not Pinterest, Snapchat, or Reddit — small ROI in India.
How do you measure success?
Reach, saves, shares (leading). Followers (lagging). Website clicks, signups, DMs (mid-funnel). Attributed pipeline (bottom-funnel). All published monthly. No vanity numbers celebrated in isolation.
Can you produce video in-house?
Yes — short-form, long-form, and talking-head. Major shoots use specialist DPs and directors, but scripting, storyboarding, and post stay in-house.
Do you handle PR and thought leadership?
Yes — digital PR to Tier 1 / Tier 2 publications, founder LinkedIn ghost-writing, podcast booking, event sponsorship strategy. No wire-service releases, no pay-to-win awards.
Ready to brief us on a content programme?
30-minute discovery call. Bring your current channels and a sample of what's worked — we'll bring an audit and a first-month calendar within a week.