The short answer. Digital Legates delivers GA4 setup and migration, server-side tracking, custom dashboards (Looker Studio, Metabase, Superset), multi-touch attribution, CRO with A/B and multivariate testing, and quarterly business reviews. GA4 audit and migration ₹40,000–₹1,50,000. Server-side tracking ₹1,00,000–₹3,00,000. Ongoing analytics + CRO retainers ₹50,000–₹3,00,000/month. The layer that makes every other channel work better.
Three buyer profiles
we see the most.
The business that hasn't migrated to GA4 properly.
Universal Analytics stopped processing data in July 2023. If your GA4 was set up by a freelancer, it probably under-reports revenue, double-counts sessions, and doesn't have conversion events wired correctly. You need a proper audit and rebuild — because you've been running blind for 3 years.
The D2C brand losing signal to iOS 14 and cookie deprecation.
Your Meta ROAS is falling. Your Google conversions are dropping. The platforms report less because they're seeing less — not because performance is worse. You need server-side tracking (GA4 + CAPI + Enhanced Conversions + LinkedIn) to recover the 15–35% of conversions currently invisible.
The scaling business drowning in dashboards but starving for insight.
You have GA4, Search Console, Meta Ads Manager, Google Ads, Shopify, HubSpot, and six other tools — each with its own dashboard, each showing different numbers, none actually answering the question you asked. You want one dashboard that tells the truth about the business — not five that tell six versions of it.
Eight analytics
disciplines.
Digital
strategy.
Before the analytics conversation starts, the strategy conversation should. What are you measuring? Why? What decision does the number inform? Without that, dashboards become decoration. We start with a strategic diagnosis — then build the measurement to serve it.
What ships
- Digital audit (channels, tech stack, org)
- KPI tree — north star to operating metrics
- Marketing mix & investment strategy
- Competitive benchmarking
- 12-month digital roadmap
- Quarterly targets & forecasts
- Team-structure recommendation
- Vendor consolidation opportunities
GA4
done right.
Universal Analytics is dead. Your GA4 was probably set up in a rush. We audit, rebuild, or migrate — with proper event taxonomy, conversion configuration, custom dimensions, BigQuery export, and a training doc so your team can actually use it.
What ships
- GA4 audit against current best practice
- Event taxonomy design (naming convention)
- Conversion configuration & measurement protocol
- Custom dimensions & user properties
- Google Tag Manager (GTM) rebuild
- BigQuery export & queryable data
- Cross-domain & sub-domain tracking
- Team training & documentation
Server-side
tracking.
The single highest-ROI analytics project of 2026. Move tracking calls from the browser to your own server, bypass ad-blockers and cookie restrictions, and recover 15–35% of conversions your paid platforms currently can't see.
What ships
- Server-side GTM deployment (own subdomain)
- Meta Conversions API (CAPI) with deduplication
- Google Enhanced Conversions
- LinkedIn Insight Tag server-side
- TikTok Events API where relevant
- First-party cookie strategy
- Consent-mode integration (GDPR / DPDPA)
- Data-quality monitoring & alerting
Custom
dashboards.
Looker Studio (free), Metabase (open source), Superset (self-hosted), or custom builds. Every dashboard designed to answer a specific business question — not to look impressive in a demo. Real-time when needed, batched when it's not.
What ships
- Marketing performance dashboard
- Executive KPI dashboard
- Cohort & retention dashboards
- Funnel & attribution dashboards
- Operational / real-time dashboards
- Data connectors (Supermetrics, Fivetran, custom)
- SQL data model (dbt where warranted)
- Dashboard governance & access control
Multi-touch
attribution.
Platform attribution is broken. Last-click attribution ignores the top-of-funnel. Data-driven attribution in GA4 is better but still biased. We stack platform, model-based, and first-party attribution — then tell you which number to trust for which decision.
What ships
- Data-driven attribution in GA4
- Markov-chain / Shapley attribution models
- Post-purchase source surveys
- Self-reported source at signup
- UTM strategy & enforcement
- MMM-style geo-holdout tests
- Incrementality studies (Meta Lift, Google Lift)
- Attribution reconciliation reports
CRO
& testing.
Not "let's make the button bigger" — real CRO. Funnel audit, session-recording review, heatmaps, qualitative research, prioritised hypothesis list, and disciplined A/B testing until we find the one change that lifts revenue 15–30%.
What ships
- Discovery: funnel audit + session recordings
- Heatmap analysis (Hotjar, Microsoft Clarity)
- User testing & surveys
- Prioritised hypothesis roadmap (ICE / PIE)
- A/B & multivariate testing setup
- Statistical significance monitoring
- Winner rollout & documentation
- Monthly testing sprint reports
A/B
& multivariate.
Testing tools: VWO, Optimizely, Google Optimize's successors (Convert, GrowthBook), or custom builds on Split.io. Statistical rigour: proper power analysis, sample-size calculations, Bayesian or frequentist inference depending on volume, and a peer-reviewed process before a winner ships.
What ships
- Test-tool setup (VWO, GrowthBook, custom)
- Power analysis & sample size calc
- Test-QA before launch
- Bayesian & frequentist result reporting
- Multivariate designs (fractional factorial)
- Personalisation tests where volume supports
- Winner deployment across channels
- Test archive & institutional memory
QBRs
& strategy calls.
Where analytics turns from reporting into strategy. 60–90 minute session every quarter covering performance against KPIs, wins and misses, market changes, upcoming initiatives, budget adjustments, and next-quarter roadmap.
What ships
- Quarterly performance summary vs KPIs
- Wins & misses with root-cause analysis
- Market & competitive changes
- Forecast vs actuals reconciliation
- Budget & investment recommendations
- Next-quarter roadmap & priorities
- Board / leadership presentation deck
- Follow-up action tracker
Analytics compounds
the same way SEO compounds.
Analytics done once is a snapshot. Analytics done monthly is a movie. The value is in the second version — the one where you catch a channel breaking three weeks earlier, spot the cohort your product just doesn't work for, notice the SEO page that stalled and needs a refresh, or realise the ad platform's attribution has drifted 20% from the truth.
Most agencies bill analytics as a one-off setup and disappear. We bill it as an ongoing partnership because that's how the value actually gets created — monthly reporting that a person on your team reads, quarterly reviews that shape the next quarter's spend, and a shared dashboard that stops the "which number is right" argument in every meeting.
Not glamorous work. Not the pitch that closes a deal in one call. But it's the layer every other channel — SEO, paid, content, brand, web, apps, AI — leans on. Get it right and everything else works better; get it wrong and you're compounding decisions on numbers that don't reconcile.
Ranged, published,
no theatre.
GA4 audit + migration.
₹40,000–₹1,50,000 one-off. Audit of existing setup, event taxonomy rebuild, conversion configuration, GTM refresh, BigQuery export, team training. 2–4 weeks. For businesses whose GA4 was set up in a hurry.
Server-side tracking build.
₹1,00,000–₹3,00,000 one-off. Server-side GTM, Meta CAPI, Google Enhanced Conversions, LinkedIn, deduplication, consent mode, monitoring. 3–5 weeks. Usually pays back in 60 days for brands spending ₹5L+/month on media.
Ongoing analytics + CRO retainer.
₹50,000–₹3,00,000 / month. Monthly reporting, dashboard maintenance, ongoing CRO sprint (2–4 tests running), attribution reconciliation, QBRs. For businesses treating analytics as strategy.
Custom dashboard builds (Looker Studio, Metabase, Superset): ₹75,000–₹3,00,000 depending on complexity. Digital strategy audits and roadmaps quoted separately at ₹1,50,000–₹5,00,000 depending on business size.
Analytics questions without the spin.
How much does analytics and CRO cost in India?
GA4 audit + migration ₹40,000–₹1,50,000. Server-side tracking ₹1,00,000–₹3,00,000. Ongoing analytics + CRO retainer ₹50,000–₹3,00,000/month. Custom dashboards ₹75,000–₹3,00,000.
Is Universal Analytics still supported?
No — stopped processing July 2023. If you haven't migrated, you've been running blind for 3 years. Urgent — and a common brief for us.
What is server-side tracking — and do we need it?
Moves tracking from browser to your server. Bypasses ad-blockers and cookie restrictions. Recovers 15–35% of lost conversions on paid platforms. If you spend ₹5L+/month on media, ROI usually pays back within 60 days.
What's a typical CRO engagement?
Discovery 2–3 weeks (funnel audit, recordings, heatmaps, research). Test roadmap 1 week (6–20 prioritised hypotheses). Testing sprint ongoing (2–4 tests, statistical significance, monthly reports). Meaningful lift within 90 days if traffic supports.
How much traffic do we need for A/B testing?
Rule of thumb: 1000+ conversions/month on tested page for reliable 3–4 week results. Below that: longer cycles, multivariate designs, or qualitative research + heuristic evaluation instead.
Do you build dashboards?
Yes — Looker Studio, Metabase, Superset, or custom. Marketing, executive, operational. Every dashboard answers a specific question.
How do you handle attribution when platforms disagree?
Three layers. Platform-reported (inflated). GA4 data-driven (biased). First-party surveys + geo-holdout tests (truth layer). When they disagree, we tell you which to trust for which decision.
What are quarterly business reviews?
60–90 minute strategic review each quarter — performance vs KPIs, wins and misses, market changes, upcoming initiatives, budget adjustments, next-quarter roadmap. Included in most ongoing retainers.
Ready to brief us on an analytics project?
30-minute discovery call. Bring your current tools (GA4, dashboards, ad accounts, CRM) — we'll come back with a written audit of what's actually working and what to fix first within 5 working days.