The short answer. Digital Legates delivered Technical SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and Local SEO for Agarwal Ajay & Co · CA Ankur — a chartered accountancy practice preparing for the shift to AI-driven search on ChatGPT, Google AI Overviews, Perplexity, and Bing Copilot. Scope: technical SEO, AEO, GEO, Local SEO. Outcome: 3× search visibility and a site future-ready for how buyers now find professional services. Endorsement: named testimonial from Ankur Agrawal.
Agarwal Ajay & Co · CA Ankur —
chartered accountancy, digitally native.
A chartered accountancy practice serving Indian businesses and individuals across audit, taxation, compliance, and advisory. Led by Ankur Agrawal. The kind of professional-services practice where the next client typically comes from a Google search that starts with a specific question — increasingly asked to an AI first, then verified on Google second.
Get cited by AI
before competitors do.
Show up when the buyer asks Google.
Classical SEO — technical foundation, on-page architecture, content on the tax and compliance questions the audience actually types into search. The layer every professional-services practice needs before anything else works.
Show up when the buyer asks ChatGPT.
Increasingly, the first search happens inside an AI answer. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) — the practice of getting cited inside answers on ChatGPT, Google AI Overviews, Perplexity, and Bing Copilot. If a chartered accountancy practice isn't in the answer, the buyer never reaches its website.
Own the local map pack.
Local SEO on the Google Business Profile — categories, reviews, GBP posts, local citations, location-page content. Professional-services buyers still filter heavily by geography, and the local pack is the fastest path to a qualified inquiry.
Four search surfaces,
one coordinated build.
Technical SEO as the substrate.
Crawlability, indexation, Core Web Vitals, schema. Fix the foundation before adding content or links, because anything downstream compounds off it.
Content architected for AI citation.
Not more blog posts. Answer-first content structured to be lifted verbatim into an AI summary. FAQPage schema, entity clarity, citation-worthy source pages, and structured Q&A on the tax and compliance questions the audience is asking today.
Entity establishment across sameAs sources.
AI models cite entities they can verify. That means clean structured data, consistent naming across every platform, and — where eligible — presence on the sources AI models trust most. The unglamorous work that turns a website into a citable entity.
Local SEO on the GBP.
Google Business Profile optimisation — categories, services, GBP posts, review-solicitation workflow, local citations, and location pages tuned for the queries a professional-services buyer actually types with location intent.
Four disciplines,
one coordinated engagement.
Technical
SEO.
The foundation layer for everything downstream — crawl budget, indexation, Core Web Vitals, schema, and site architecture that Google can read cleanly.
Delivered
- Crawl analysis & indexation audit
- Core Web Vitals optimisation
- Schema & structured-data deployment
- XML sitemap & robots hygiene
- Internal-link architecture
- Canonical & hreflang setup
- Search Console monitoring
- Prioritised remediation roadmap
Answer Engine
Optimization.
Getting cited inside answers on Google AI Overviews and voice/answer surfaces. Content structured for the answer-first format Google's LLM-powered surfaces prefer to lift.
Delivered
- FAQPage & QAPage schema deployment
- Answer-first content on tax & compliance topics
- Question-mapped content structure
- Featured-snippet-eligible formatting
- Voice-search-eligible content
- Speakable schema where relevant
- AI Overviews visibility tracking
- Monthly citation reporting
Generative Engine
Optimization.
The broader discipline of shaping how ChatGPT, Perplexity, Bing Copilot, and Claude represent CA Ankur when a buyer asks them for a recommendation. Entity establishment, citation-worthy source pages, and the structured signals the models rely on.
Delivered
- Entity & sameAs schema alignment
- Citation-worthy source pages
- llms.txt & AI-crawler policy
- Cross-platform entity consistency
- Perplexity, ChatGPT, Bing Copilot visibility tracking
- Competitor citation analysis
- Content structured for LLM retrieval
- Monthly AI-visibility reporting
Local
SEO.
Google Business Profile optimisation, local citations, and the local pack play — measured in phone calls, direction requests, and inquiries from geo-intent searches.
Delivered
- GBP setup & category optimisation
- Service & attribute selection
- GBP posts & Q&A
- Review-solicitation workflow
- Local citations & NAP audit
- Location landing pages with local schema
- Local pack rank tracking
- Monthly local performance reporting
3× visibility.
Future-ready foundation.
3× search visibility lift.
Combined effect of technical SEO fixes, AEO content, GEO entity work, and Local SEO. Visibility across the search surfaces buyers actually use — Google's classical results, Google AI Overviews, ChatGPT citations, Perplexity, and the local pack.
A site that's ready for AI-first search.
Most professional-services practices are still building for the search surface of 2018. CA Ankur is built for the surface of 2026 — cited in AI answers, entity-verified across sources, structured for how models actually retrieve information.
The compounding channel.
SEO is a compounding investment. Six months of work at the foundation lays a base that keeps returning for years. AEO/GEO on top of that positions the practice for a search surface still growing — capturing more of every new query as AI adoption scales.
Shubhanshu has been instrumental in improving our online visibility. From implementing effective SEO strategies to optimizing our website for Answer Engine Optimization, Generative Engine Optimization, and Local SEO, his work has consistently delivered value.— Ankur Agrawal, Agarwal Ajay & Co · CA Ankur
Two services,
coordinated.
Other named
Indian brands.
Want to brief us on AEO/GEO for your business?
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