The short answer. Digital Legates builds brand identity systems for Indian brands ready to look and sound like they operate at national scale. Strategy, logo, typography, colour, packaging, photography direction, motion, and guidelines. Logo-only projects start at ₹1,50,000; full identity systems ₹4,00,000–₹10,00,000; rebrands with naming and packaging ₹8,00,000–₹15,00,000+. Timelines: 3–20 weeks depending on scope. Full IP transfer at completion.
Three buyer profiles
we see the most.
The founder ready to launch and refusing to look small.
You've validated the idea, you have first customers, and the brand is a Google Doc and an Instagram profile with a friend's Canva logo. You want to launch properly — with a strategy, identity, and packaging system that signals the ambition of the business, not the size of the team.
The 5–10 year old business whose brand has drifted.
The original logo is fine. The colour palette has been extended by every designer who touched it. The photography looks like eight different brands. Your marketing team is fighting a losing battle with visual consistency. This is a refresh brief, not a rebrand — and we'll tell you honestly which one you need.
The scaling brand ready for a real system.
You've grown past the point where one designer can hold all the standards in their head. You need brand guidelines, a Figma library, packaging templates, and a governance model so every touchpoint — retail, web, packaging, social — comes out on-brand without a founder review at every step.
Every brand
sub-discipline.
Strategy
& positioning.
Before we design anything. Positioning, audience segmentation, competitive audit, brand pillars, tone-of-voice, messaging framework, and a strategic brief that every subsequent creative decision references. Without this, design is just decoration.
What ships
- Positioning statement & category definition
- Audience personas & jobs-to-be-done
- Competitive audit (visual + verbal)
- Brand values & behavioural manifesto
- Brand archetype (Jungian) & personality
- Messaging framework & proof points
- Tone-of-voice document
- Naming exploration (when relevant)
Logo
& visual identity.
The logo is the tip of the iceberg. What you're really buying is a system — logo, wordmark, monogram, favicon, sub-marks, colour, typography, iconography — that flexes across every application without breaking.
What ships
- Primary logo (horizontal & stacked)
- Wordmark, monogram, favicon variants
- Sub-marks & product-line marks
- Colour palette (primary, secondary, functional)
- Typography system (display, body, code)
- Iconography style & starter set
- Grid & spacing system
- Application examples (web, print, packaging, social)
Typography
as a system.
Type is the highest-leverage brand decision after the logo. Most brands under-invest here and then look interchangeable — one Google font, no hierarchy, no rules. We build type systems with variable fonts, proper hierarchy, and licensed choices your team can actually use.
What ships
- Display, body, and functional typeface selection
- Variable-font implementation where available
- Full type scale (H1 through caption)
- Line-height, letter-spacing, and weight rules
- Multi-script support (Devanagari, Latin, others)
- Font licensing acquisition & delivery
- Web-font integration for site
- Print / app / brand-team distribution
Packaging
& unboxing.
Primary packaging, secondary boxes, shippers, dielines, mockups, print-ready files. For D2C brands, unboxing choreography — inserts, cards, tissue paper — because packaging is now content and unboxing is now marketing.
What ships
- Primary packaging structural & graphic design
- Secondary boxes & shipper cartons
- Dielines & print-ready artwork
- 3D mockups for stakeholder review
- Unboxing inserts, thank-you cards, tissue
- Compliance labelling (ISI, FSSAI, RoHS where relevant)
- Multi-SKU packaging systems
- Printer coordination & press-check (optional)
Photography
& art direction.
Stock photography is one of the fastest ways to signal you have no budget. We plan and art-direct real shoots — product, lifestyle, founder — that the rest of the brand can pull from for a year without repeating.
What ships
- Photography brief & mood board
- Photographer sourcing & brief
- Shoot planning: locations, talent, wardrobe, props
- On-set art direction
- Selection & retouching direction
- Product photography (studio & lifestyle)
- Founder & team portraits
- Asset library organisation & delivery
Motion
& brand animation.
Every brand now needs motion. Logo idents, animated identity systems, motion principles for the guidelines, and template libraries for social and product teams to work from without needing a motion designer on speed dial.
What ships
- Logo ident / animated logo
- Motion principles document
- Animated identity system (icons, transitions)
- Lottie files for web & product
- Social motion templates
- Explainer video style guide
- Broadcast bumpers & end-cards
- UI motion / micro-interaction library
Brand
guidelines.
The document that lets you scale the brand across teams, vendors, and years. 50–120 pages covering everything — logo usage, colour, typography, imagery, photography direction, motion, tone-of-voice, and application examples. Delivered as PDF and as a live Figma library.
What ships
- Logo usage rules — clear-space, sizing, misuse
- Colour system with hex, RGB, CMYK, Pantone
- Typography rules & hierarchy
- Imagery & photography direction
- Iconography & illustration principles
- Voice, tone, and copywriting patterns
- Application examples across every touchpoint
- Live Figma library with reusable components
Cheap design is
the most expensive thing a brand can buy.
You pay for it every day — in lower conversion because the site feels sketchy, in lower prices because buyers won't trust a premium tag on an amateur brand, in wasted paid media because the ad creative doesn't have a strong brand to lean on, in rebuild costs when you outgrow the freelancer's logo in year two, and in every internal conversation where someone asks "which shade of blue?"
Good design compounds the same way SEO compounds. It works in the background, silently, on every touchpoint, for as long as the brand exists. It's the highest-leverage line item on the marketing budget — and simultaneously the one most likely to be cut when procurement gets involved. Which is why the brands that treat it as core infrastructure end up looking twice their size within three years.
That's the standard we design to. Not "will this win an award" — that's a designer's ego problem, not a client's business one. But "will this hold up for the next five years and let your team scale without a redesign every 18 months."
Real brands, real identity.
Event-brand identity systems for Dainik Jagran's conclave portfolio. Modular sub-brands under a parent system, coordinated across print, digital, and on-ground.
Full brand identity for a sustainability company scaling India and international. Logo, packaging, photography direction, and guidelines shipped as one integrated release.
Category-creating sustainability venture. Positioning, brand identity, and platform designed to establish the category as much as the brand.
D2C craft brand with a founder-led story. Identity system, packaging, unboxing choreography, and photography direction that carried the founder's voice across every touchpoint.
Ranged, published,
no theatre.
Logo & basic identity.
₹1,50,000–₹4,00,000. Positioning workshop, three logo directions, one round of revision, primary + variants, colour palette, typography selection, basic usage guide. 3–5 weeks. For early-stage startups or refresh of a solid existing brand.
Full identity system.
₹4,00,000–₹10,00,000. Strategy phase, logo & identity, typography, colour, iconography, photography direction, motion principles, 60–90 page brand guidelines, live Figma library. 8–12 weeks. For scaling brands ready for a proper system.
Rebrand with naming & packaging.
₹8,00,000–₹15,00,000+. Everything above, plus naming exploration, tagline, packaging system across SKUs, unboxing design, motion & ident, and rollout support across web, retail, and social. 12–20 weeks. For established brands rebuilding.
Brand questions without the spin.
How much does a brand identity cost in India?
Logo-only ₹1,50,000–₹4,00,000. Full identity ₹4,00,000–₹10,00,000. Rebrand with naming and packaging ₹8,00,000–₹15,00,000+. Anyone quoting ₹5,000 for a logo is selling you a template with your name on it.
How long does a brand identity project take?
Logo-only 3–5 weeks. Full identity 8–12 weeks. Rebrand 12–20 weeks. All assuming weekly client review availability.
Do you do brand strategy — or just design?
Strategy first. Positioning, audience, competitive audit, values, tone-of-voice, and messaging pillars before we open a design tool. Skip strategy and you get a nice logo with no direction.
How many logo directions do you present?
Three directions in the first presentation — each internally coherent, distinct, defensible on strategy. Not seven cheap variations of the same idea. One direction picked, one round of revision, one polish.
Do you handle packaging design?
Yes — primary, secondary, shippers, dielines, mockups, print-ready files. Unboxing choreography for D2C. Printer coordination and optional press-check.
Will I own everything at the end?
Yes. Full copyright transfer once the invoice clears. Native files, exports, source fonts (licensed for your use), strategy docs. No usage licenses, no renewal fees, no held files.
Can you refresh our existing brand instead of rebranding?
Often the right call. Most rebrand briefs are really refresh briefs. Refresh keeps recognisable shapes, tightens typography, resets colour, rebuilds guidelines. Faster, cheaper, less risky.
Do you provide brand guidelines?
Yes. 50–120 page document plus a live Figma library. Covers logo, colour, typography, imagery, photography, motion, tone-of-voice, and application examples across every touchpoint.
Ready to brief us on a brand project?
30-minute discovery call. Bring your current brand assets, a shortlist of competitors you admire, and the business you're trying to become — we'll come back with a written scoping brief.