In this detailed article, we will be discussing what is a podcast. And how to do podcasting and what’s the future of podcasting in India, and how it is getting popular.
First of all, we all know that the Internet is a hub of content, you can find trillions of content on the internet. But every content is uploaded via some format. Some common content formats over the internet are:
- Text/ Images Content
Text and images are the most popular and widely known format of content. Every content belongs to a platform, similarly, text and image format content can be found on Blog, Social Media, News Article, etc.
- Video Content
Video is yet again a popular and widely used format of content. They are overtaking the internet in the year 2020, and in the upcoming year, they are only going to get more popular. We use two kinds of video formats over the internet, one is for information purposes and the other one is for marketing needs. The information content is used for sharing knowledge with online users whereas marketing video content is used for luring new customers for products and businesses.
- Audio Content
The third form of content in audio format, however, it is not in the picture at large, specifically in India, but overseas they are widely getting used.
The audio content is basically a podcast. There is nothing unique in this, some are writing too much about the podcast, but it not a complex form of content to understand. Podcast or podcasting is an easy thing, it is just a form of sharing information using an audio format of content.
Popularity of Podcast
The popularity of podcasts has increased a lot in recent times. The reason behind this is very genuine, for example, going by current lifestyle everyone is busy because of the hectic routine. They have left with very limited free time. Most of the office-going folks commute around 45min on average, in the meantime, they like to spend some time watching or listening to content. You may have noticed many of the people on the metro are watching their screen until the whole journey. Either they are watching movies on Netflix or surfing through video on YouTube.
But many of the people prefer not to do so, many of them want to get entertained not by watching videos. All they want is to listen to the audio.
Think about it if you are learning a course in digital marketing, and you are watching videos to learn it. But if you get an option to just listen to audio and consume the knowledge just by listening without tiring your eye to watch videos for hours. What will you choose?
Definitely, you will go by listening to the audio, because it will be more convenient for you. Just get the earphones stuck to the ear and learn several stories and information.
This proves that audio content has lots of scopes. And the popularity of podcasts is going to grow well even in the upcoming year. Currently, podcasts are in trend and influencers are talking about them too much which makes them more popular in India.
Can You Earn From Podcasts?
Once podcasts started to get popular, several people in India started to do podcasting by creating audio content. After putting a lot of effort into creating content they start to believe it can also get monetized in the same manner as blogging. If you are creating a blog, and share information through blogs, then you can monetize them using AdSense. In case you’re uploading videos, then also you will get benefits of monetization.
Similarly, monetization opportunities for podcasts are available. If you are creating podcasts and sharing information using audio content, then also you are eligible for several types of monetization opportunities. You can get sponsors, you can share product reviews or launching of products. These are some kind of monetization methods of podcasting.
Different types of podcasting platform:
Every content needs to be shared on a proper platform. Similarly, for uploading audio format there are several podcasting platforms out there. These platforms are very easy to use, just record your audio with good sound quality, and be serious about the content. If you have good quality audio with tempting information or story, then you are good to go for podcasting. Just publish your podcast, make your audio go live. In the future, several of the podcasting platforms are planning to monetize themselves.
There are several platforms for audio sharing; some are free, some are paid. But as a beginner, you can always start with a free platform. Most popular podcasting platforms are
- Anchor.fm
- Buzzsprout
- Spotify
Conclusion
Let summarize all the above topic on what is podcast and podcasting. It is not something which is complex, it is just an audio format content. That’s it! If you are creating audio format content and sharing over the internet, then it is podcasting.
It is one of the easiest ways to create content, all you need is a good quality mic and let your imagination turn into a conversation. There are lots of benefits of podcasting because the future of podcasts seems great. In fact, the number of podcast users are growing day by day.
There is not much competition in the field right now. Therefore, paving lots of opportunities for beginners who want to become a podcaster.
