Optimizing websites for the audience as well as the crawler is the dream of every SEO enthusiast. But it’s not an easy job at all. Hence, we are presenting On-page SEO tips to make it easy for you.
Making website content-rich is now a common thing. All know the trick of making great pieces of content and upload them on their site.
But the website is still not achieving a high rank?
What spices are missing in your vivid contextual website?
The answer is On-Page SEO, a key to making the website more searchable and easily crawlable.
Every website owner who is trying to gain a higher search ranking needs to work as per the guidelines approved by the search engines like Google, Bing, etc.
This On-page SEO tips will let you easily go through website components that need to be optimized in order to make them more meaningful to the search engine algorithms.
Impeccably optimized websites, in collaboration with information-centric content, is the secret behind higher keyword ranking.
Before we get deep into the tricks of On-page SEO, it will make more sense to understand “What is On-page SEO?” and “Why On-page SEO is so important?”
What is On-page SEO?
On-page SEO is even termed as on-site SEO, which is a method of making changes to the existing and new pages of the website in such a manner that they become more search engine friendly. At the same time, they give a better experience to the reader.
Optimization of a website involves making changes to the content based on key phrases, optimizing tags, both Title and Meta tags.
Internal linking and URL restructuring all are parts of On-Page Search Engine Optimization. There is more to this, which we will further learn after knowing the importance of on-page SEO.
Why On-page SEO so important?
Search engine optimization is volatile; things can change very quickly in the internet realm. And every digital marketer needs to be aware of it.
Traditionally, whenever a person does SEO, they care only about the number of backlinks. But time changes, search algorithm changes, and backlinks become just one of the factors for ranking.
In 2020, no one talks more about backlinks, all care about the quality content, and what your website offers to the world.
Google or its competitor’s search engines are now more interested in knowing what the website is about, rather than focusing on its recommendations and connections.
On-page SEO is one such advancement which needs to be focused at all cost in 2020 and upcoming years if you desire for top slots on the search ranking.
For better ranking in the upcoming decade, starting from the year 2020, optimize the website. Even more, it’s essential to get rid of the methods which were once followed in the year 2000.
From CTR to user experience, all need to be attained via on-page SEO. This leads us to absorb further the tricks of On-page SEO, and the better way to do it.
As we now know the importance of on-page SEO, it’s time we learn the way of doing it.
Actionable On-page SEO Tips you can follow:
#1 Permalink & URL is the beginning
Permalink is where all starts. Every website page has a unique URL; keeping them short and keyword rich can help in getting more organic CTR.
The keyword in the URL helps Google understand the page details way before crawling the content.
Learn this by an example since the page which I am creating is focused on On-page SEO tips and tricks. Therefore, I have decided to make the URL https://digitallegates.com/on-page-seo-tips-tricks/
The URL (Unified Resource Locator) with the name On-page SEO tips makes it evident for google that my page is all about the advice which is going to help in On-page Search Engine Optimization.
Keeping URL Short and meaningful will be a great way of attracting Google to crawl the site. It’s noticeable that short URL websites are often found on top search results.
One more thing which the website owner must focus on is the hierarchy while URL restructuring. The best practice of writing URLs is to maintain the category hierarchy and interconnectivity of the pages.
Structuring URL is vital because the search engine considers it one of the relevancy metrics for giving the page a particular rank. Furthermore, it makes it easy to realize the anchor text and its connection with the webpage.
#2 SEO Title is the first impression
Every article starts with the title; similarly, every website’s first impression is the page title.
The title tag is an HTML tag that is mentioned on the head section of every web page. Title tags give a clue to the visitor about the topic they are going to read.
The title tag of every web page is displayed as a clickable headline on the search engine result page, browser page tab, or they can be seen during social sharing.
Page title are often called SEO title, and they are part of snippet having description and URL shown over SERP.
Every title tags must be distinguished as per the web page’s importance and context. Title tags do have an impact on search engine ranking.
Therefore, crafting a catchy title with a focus keyword embedded in it can help in making the website page more searchable.
It’s a must to feed title tags with competitive keywords so that they can be searched more often. To give pro SEO feel to the website, it’s important, you create a unique title for each webpage, and avoid duplication. Never place too much keyword in the title tags, as they will hurt the site.
#3 Meta Description is the brief of webpage
Once you place a query on the search engine, results are shown in the form of snippet having title, URL, and description. Understand it with the illustration shown in the image for search query on-page SEO service.
Basically, a meta description is an HTML tag, or more specifically, an HTML attribute that shows the summary of the content on the existing page.
In the SEO world, a meta description is considered an essential factor that can influence click-through rates. More the CTR, chances become more favorable for higher ranking.
More enticing meta description lures searchers to click on the results. If your website description is better than other existing results on SERP’s, then your link will get more clicks than others.
Though meta description not directly assists in the ranking, however indirectly, they are the reason behind more traffic and a higher number of clicks.
Optimizing the meta description is easy, just write a brief about the page has to offer. Our on-page SEO tips suggest you include focused key phrases in the meta description.
#4 Image SEO to give glamor to the web page
Newcomers in the field of SEO, often ignore the media file SEO. But on-page SEO trick involves image optimization.
Both video and image placed over the website need optimization, in such fashion, that they give support to the overall webpage SEO score.
Rather than ignoring image placement in the article, it better to use them as an SEO asset. Absence of image on a website can give a dull feeling, therefore add them, but don’t overstuff them.
Many of you may say, images increase the load time of the website. It is true, but there is a solution, an easy one. There are several tools out in the market, which can help in compressing the image without affecting its quality. Use image compression tools such as Optimizilla.
Or, you can follow our pro tip.
Use an image of moderate size, neither too large nor too small. Image size of 640 * 360 pixels is best for the website, as they do not increase the load time. Even more, a well-placed image on the site, give the website a more professional look and keep the users engaged.
Optimizing image makes it more search-friendly, with technologies such as Google Lens, the photos can now be cast-off as a finder of your website. People often use Google Image search, making your website image rank there can bring more organic traffic.
Filling up the Alt & title text of every image on the website is essential if you want to improve your on-page SEO rate. Though adding more image can damage the load time, but don’t avoid using image just for the sake of load time, because user experience matters too.
A graphically tempting website gives a better user experience from faster loading but dull looking website.
Getting your website image rank on Google image search is only possible by giving an informative title and alt text for the image. The content you use on the image must reflect the context of the webpage.
#5 Avoid using Stop Words if possible
You may or may not have heard about stop words, but they do matter when we are discussing on-page SEO. It is said after the BERT model of Google search last year that stop word can harm the SEO.
However, it’s not really that stop words are harming the SEO; it’s the use of stop words that are damaging. Excessive use of Stop word in content can be a negative factor.
Some examples of stop words are: a, an, the, because, etc. Check out the list of stop words prepared by Shout Me Loud.
Since Google is trying to get more authentic results in the least time possible, they have designed a model in which they ignore common words to save space on their database. Further ignoring stop words enables them to do the crawling and indexing at a faster speed.
It is more influential in attracting google ranking if you ignore to use stop words in URL, and title of the webpage. However, you can use the stop word while writing content, but try to minimize the use of it, whenever it is possible.
One cannot completely ignore the use of stop word, because not using them can do damage to the content meaning. For example, the search result for query “Ring” is very different from the search result for the query “the ring.”
I think it’s now clear how the “stop word” acts on search results, therefore don’t stop using them, but at the same time, don’t overuse them.
#6 Structure your content with Heading & Sub-headings
Every article is written in a format that makes it more readable and easily understandable. Similarly, content placed on the website needs to structured in a way, which makes it easy to read and gain more user engagement.
Starting with the headline, to the conclusion of the topic, all need to be placed under tags to make it more distinguishable.
The h1 tag is not meant for larger fonts; they are meant for explaining the title of the content. Always place topic or title in the h1 tag, and remember to set primary or focused keyword in the starting of the h1 tag.
Further, the content needs to be divided into paragraphs. But to make the lengthy content easy to read and more engaging for the audience, adding subheading is the proven methodology.
From h2 to h4, all are used for the purpose of showcasing the subheading.
Add primary keyword in h1 tag and h2 tag, whereas using long-tail keywords in h2 to h4 tags. Sometime partitioning content and using appropriate subheadings can also help in getting rich snippets on Google SERP.
#7 Keyword at starting of a paragraph or after five words
Placing the right keywords at the right spot can do the trick of making google understand the focused keyword for the webpage.
Backlinko says that Google focuses more on the first 100-150 words to understand the context, but that never means that Google does not crawl beyond that. We strongly suggest our readers, to create good quality content, and maintain the quality for the entire length.
Park your most competitive keyword in the first paragraph, or the much better option is to insert them after the first five words of the first paragraph.
Every expert writer knows where to emphasize keywords in the article to make them more attractive. Using bold and italic fonts while writing is noticeable even to google, therefore make your keywords bold and italic too.
#8 On-page SEO tips are imperfect without content optimization
In the early stages, we learned how to use title tags, headings, and subheadings. And ways of placing content in them.
On-page SEO is not yet complete because we have not discussed content optimization. So let’s look at how to optimize the article to make them eligible for achieving higher search ranking.
Put the keyword on the start and end of the paragraph.
Placing keyword in the early phase of the article is important, similarly placing the keyword in the ending paragraph of the article is needed.
This makes the crawler realize the exact keyword for which the article can be ranked in the early phases as well as, at the end, when crawler leaves web page.
Use the main body for feeding the primary, secondary, & long-tail keywords.
The body section of the content is the perfect place to embed the primary keyword, secondary keyword, long-tail keyword, synonyms, or other LSI keywords.
Don’t place too many similar keywords; using synonyms is a more genuine way. Sometimes unnecessary keywords or senseless key phrases can harm the ethics of the article.
The main body of the content is the fuel to the whole article, as well as the web page. So use to amaze readers as well as the crawler.
Keyword stuffing must be evaded at all costs.
Google is smarter now than ever; they realize if someone is trying to cheat the crawler by performing keyword stuffing.
Using the same keyword more than 100 times is not going to give you a higher ranking; on the contrary, they will get your site de-ranked.
Keyword stuffing is the practice of the past, and should never be repeated now. The best way to add keywords is to do it strategically.
Do sprinkle keywords in content in a similar manner you sprinkle salt on your food. Adding more salt to the food will make them unpleasant, whereas adding less will make them taste dull.
Use synonyms and LSI (Latent Semantic Indexing) keywords, and sprinkle them over the complete article. But don’t overuse them; just add keywords whenever it is needed.
Most optimal density for adding keywords while performing on-page SEO is in the range of 1 to 1.5%
Content length entirely depends on the popularity of the topic.
One of the most common queries that arise in the mind of SEO beginners is the length of content they need to produce to rank their article.
Let me tell you; there is no prove method to find out the exact content length for an article to be ranked. People say, lengthier content rank better, but it is not wholly accurate.
Content, which is brief in size but covers all the distinct information will rank faster than the content, which is lengthy but not delivering the right description.
However, length does matter when the topic is popular. Before writing any content, check the internet, and have an insight into the category on which you are writing.
From my experience, I cannot claim anything, but some may say that 500 words content is good enough for ranking, some will say the length must be above 2500 words.
Whereas, I say write as per searcher intent. If your audience prefers lengthy articles write lengthy ones, and if the topic can be covered in just 1000 words, don’t push needless words to increase the length.
Use opinions or conclusions at the end of the article.
Conclusions are the last words of your article; therefore, make them influencing.
Synthesis all the crux of an article in the last paragraph, demonstrate the topic, and subheadings, the closing of an article on positive note refreshes the mind of the audience; even Google likes that audience spends full time reading your article till the end.
#9 Leverage the power of Internal and External links
Internal links are the best way to help readers navigate through different topics with ease. At the same time, external links are those hyperlinks that direct visitors to your webpage, to some other reputable website or blogs.
Internal Links are one of the finest methods to increase dwell time and make your readers spend more time on the website.
If your website contains content for different topics that are interesting enough to hold the conscious of the audience, let the visitor know about them by using links to other pages.
Recommending another website, or connecting with other trusted site, gives more credibility to your information. If you take reference of some other’s website, provide them with a recommendation with an external link.
While adding internal links, focus on the existing content, always connect your webpages with other pages that contain relevant content. Other than that, always create a link with keyword-based anchor text.
#10 Invest in SEO Tools and Plugins like Yoast SEO
Technical aspects of the website are last in order but still critical to On-page SEO tip.
Sitemap, robot.txt, page load speed, SEO audit, schema markup all are crucial for ranking a website. Resolving any error on the site is now effortless with tools such as Semrush.
Invest in SEO audit tools to look for errors that are detrimental to the ranking of keywords. Solve them using the helping guides mentioned in the tools.
In case your website is built on WordPress, you can use free SEO plugins such as Yoast SEO, All in One SEO Pack. They come with several technical aspects, such as adding title tags, meta descriptions, schema markup.
Those who need help with content optimization can also use Yoast SEO plugin, as they offer information related to your content and ways of optimizing them to become more searchable and readable.
Other than SEO audit to resolve website issues. It’s imperative to decrease the loading time of the website too. Since we are living in an era of 5G and if the site is still lagging, then SEO will feel the lag too. Use tools like GT Metrix or Google developed PageSpeed Insights to remove all the components which are derailing your website speed.
One Final Comment
To all my readers who are reading this article! Thanks for being so patient.
I hope after going through above-given on-page SEO tips, you have realized that on-page SEO is more than keywords usage and title tags.
It’s more about learning the way of making a website more experience-oriented rather than rank-oriented. Give what the audience prefers, curate content based on searcher intent.
If you want your website to be epic and user experience more tempting, arrange all the pieces of on-page SEO puzzles with above-provided tips and tricks.
Implement all the tricks, and let us know the outcome in the comments. Do you think we have overlooked some on-page SEO tricks? Our comment box is waiting for your response, enlighten us with your proven method.