For internet sales to work, it is not enough to have quality products or services and make a website with a beautiful design. It is important to meet the needs of the target audience, so in this article, we focus on the website from a technical and marketing aspect, all in order to provide the user with a complete experience. Only when you meet the basic technical characteristics of the website, you can move on to the quality of the content, one without the other simply does not work. Also remember it is not what you like that matters, but what the audience you have on your site likes.
Overcome obstacles and improve your online business
Internet sales – Learn How To Sell Online From Technical Point Of View:
Navigation
Clear website navigation is a prerequisite for a visitor to know how to use your website and reach the products or services that interest him. The menu should be neat and concise. Categorization of collection of products or services according to logical division, with associated links.
Image size
Reduce the size of the images because they increase the load time of the website, make it slower, and are mostly unnecessary in large numbers. Make sure you use image editing programs for each image to keep them to minimum file size, you won’t lose quality, and you’ll save resources. The duration of uploading content, images, or videos spoils the user experience and the visitor loses interest and leaves the site.
Scripts
Avoid using scripting languages
Device optimization
One of the most important things is a mobile responsive website, i.e a website adapted to mobile and tablet search. According to the latest data from Google, we learn that the percentage of users who use smartphones when searching is as high as 72%, while tablets are 26% of users. This data speaks enough about how important it is for the page to be optimized for all devices (mobile, tablet, desktop), as well as to check how it is displayed on different mobile platforms (iOS, Android, Windows). Without website optimization, especially ecommerce optimization as per mobile devices, internet sales are guaranteed to fail, you lose a large part of the market, visitors who once gain a bad user experience, most often do not return.
Sitemap
A sitemap is a list of URLs or existing pages present on the website, which you want to be get indexed. The importance of a sitemap is most evident when it comes to websites and web applications of considerable size with a complex structure. With the sitemap, the pages are easily readable by google crawlers or search engine crawlers.
Internet sales – Learn How To Sell Online From The Marketing Side:
Products on the site
Focus on the most searched products online, especially put them on the front page of the website. Highlight the 3-5 most popular products that bring you the most attraction (but be careful not to send the wrong message that will turn visitors away, such as the price of the product or service). Changing products and categories is the best way to see which option has the best effect on website visitors.
Benefit from the title
The title is the first thing a visitor can see, so it is necessary to consider the title of the product or service. Make it more encouraging so that users get urges to read about it more and eventually decides to buy. In the title itself, you need to focus on why the user needs a particular product or service. The title is also a part of search engine optimization. If you are having SEO services India for your website, then your partner agency will look after title optimization. In the meantime, you can also learn the way of writing the best title for your product page
Let me show that by one product example: a children’s play mat.
Some would put the title: “Fun and educational children’s playing surface”, such Title is not going to sell the product, describe the product and don’t just push words to make it more attractive. Consider what is the target group for this product? Parents.
Why do they need it? They buy the product for their little one in order to make them happy, but also realistic find some leisure time for themselves. Instead of the first option, the sales title could look like this: “Discover the play mat where your toddler will spend the most time.” Leave the product features for the next point.
Convince them that the product is just for them
The most common mistake is to simply list the characteristics and describe the product. In the about section of the product, you have to convince them why they would buy that particular product.
We will carry on with the same product “Children’s Play Mat”.
In addition to being fun and educational, it is necessary to write what the child can learn on that surface or what the surface encourages the child (observation, motor skills…), the background is most likely colorful, so it should be said that the child will easily recognize colors if the surface has pads means that it is comfortable to sleep in, it should be noted that when a child gets tired, he easily falls asleep in his favorite base, etc.
The conclusion is that you should write the benefit of the product or service, if you do not convince the visitor of the benefits of your product you are not going to make the sale.
Gain trust of the online audience
This point is the most difficult when it comes to internet sales especially with new visitors, but it is not impossible. The first thing you need to put on the site are references, especially when it comes to the service business. Post on the website of the company you work with, who use your services, and also ask them to write a few sentences about the cooperation so far, so that you can post on the page.
The recommendations must be signed by the person who uses your product or service, or in the case of a legal entity, the signature must be by a person representing the company you work with. Another thing that can greatly help you in gaining new customers/clients is, for example, that they can return the product within 30 days if they are not satisfied or to offer them a free presentation, trial version, etc.
Product Visualization (Website Graphical Presentation)
Internet sales are intangible and therefore difficult to gain trust, but people are visual beings, and the visual elements on a website can make sales graph higher. An image or video makes your product or service real and can send a strong message to the customer, of course focusing on relevant images and video according to the product or service, otherwise, you may send the wrong message that visitors will not understand.
It is always good to place visual segments at the top of the page or at the end of a call to action (buy here, order, send an inquiry) button. You can always test the activities by changing images, and carefully monitoring when you generate the most traffic get optimum sales.
In order for internet sales to have room for growth, it is necessary to attract visitors to the website. You will be able to read how to get more traffic to your ecommerce website, and how to make online sales work, in the following article entitled Best Way To Market Ecommerce Business.
