Having a blog is a common thing now. Every internet enthusiast knows what blogging is and how people are making businesses just by creating and maintaining blogs.
There are more than 30 million active bloggers who are regular with their blogs by posting at least one article a month.
Are you good enough to optimize your blog post to make it more user friendly as well as search-friendly?
Do you know how to do SEO for your Blog?
If not, then start learning today because organic traffic is important for your blog, traffic makes your blog to generate income. If contents are the fuel to your blog then traffic is the fuel price you generate.
Hence, it is very crucial for you to learn how to effectively optimize your blog as per the SEO requirements so that your post can have better ranking. Since higher ranking posts are only eligible to receive huge number of traffic.
Digital Fact for Bloggers
More than 70% of blogs that are not properly optimized get low to zero traffic, making the blog value and importance to become zero.
Simply having a blog is not going to help you become a successful blogger. You need to keep yourself up to date with recent Google search guidelines if you wish to rank higher.
Best way to tempt Google to make your blog post rank higher on search results is to do SEO optimization of posts.
You are adding unique and fresh content every week, but still, your blog is not generating any traffic? Then the problem is not in the writing but with the SEO of blog. Check out
Easiest yet Effective Ways To Do Search Engine Optimization (SEO) For Your Blog To Make Them Noticeable:
1. Do your exploration to find best keywords
Keywords are the terms or phrases that internet users are feeding the search engine to find the information. Keywords are crucial elements of search engine optimization, and most importantly on-page or on-post optimization.
Your blog or content can only be found on the search results if audiences are looking for them. In case, you prepare content on the topic which no one is reading or searching online, then the purpose of blog is lost.
You must add content on topics and keyphrases which amount to some search numbers. To find the topics which suit your blog and at the same time have some search value, keyword research is the method.
There are lots of free tools as well as paid tools available out in the market which an SEO person can use to find perfect keywords for their blog. Tools such as Google Trends helps you find out the search volume of the keyword.
Whereas tools such as Google Keyword Planner and SEmrush Keyword finder is another powerful tool that every blogger must use. Find the keyword relevant to the topic and include them for better search ranking.
Still, there is a missing key to the blog.
A perfect topic for your blog post!
Exploring the internet is the best way to find the right topic. Read and subscribe to famous blogs in your niche. Know what other bloggers are writing. Look for trending topics; see if they fit with your blog category. If any trending topic is suitable for your blog, quickly create content, and post it on your blog.
If you are trying to find an easy way to generate fresh topics for your blog then The Hoth’s Blog Topic Generator Tool can really help.
Once you are done with the exploration of keyphrases and topics,
2. Generate Keyword Rich Content For Blog Post
There are two ways of writing a blog post. One is a keyword-rich blog post, and the other is a keyword-stuffed blog post.
Rich things are always good, whereas stuffing can always harm the purpose.
What kind of luggage bag will you prefer, a well-loaded bag with properly organized clothes or a completely stuffed bag with very unorganized clothes?
The answer is obvious, a well-loaded bag with properly organized clothes.
Similarly, a reader or a crawler visiting your blog prefers to read content that is well organized, not the one that is unorganized and doesn’t fit the reader’s needs.
Organize your content by placing them under
- Meaningful Title
- Powerful Headings
- Supporting Subheading
- Keypoints in bullet form
- Paragraph of informative content
- Anchor tags with relevant source links
- SEO Title tag, and Meta Descriptions
On the other hand what number of keywords to add in a blog post?
The answer will be simple, what amount of salt tastes good in your food. You never unload a pack of salts in the dish; you use a pinch of it. Similarly while writing a blog post add keywords that are sounding right while reading the content.
Some may try to sound cool by actually limiting the number to five keywords per thousand words. But in my experience keywords number are only relatable to the type and topic of content you are creating.
The best way to write keywords is to use them in the content sprinkle them all over your blog post. Read the whole content once, if the post is easy to read and fulfilling all the queries that may arise in the mind of reader, then you have perfect blog post that is eligible to get ranked. Strategic placement of Keywords is the trick which Google surely falls for.
3. Add Beautiful Image and Optimize It Properly
Now, this may come as a shock to those blog writers who thought of image just as a decorative object.
But it turns out that images do count tactical importance in Blog Post.
Why you use photo frames on your house shelves?
The answer is to entice the visitor’s thoughts. A beautiful looking image or photo inside your home can enhance the beauty of the rooms.
Similarly, images placed in blog post plays the same role of attracting readers eye for a moment, and make them feel comfortable. Reading only text/fonts for more than 5 mins can make you feel exhausted, but in between if you get a view of a beautiful image then it may soothe your eyes and your mind for a while.
Images are not only crucial for SEO, but they are evident for good user experience. And UX does have importance in SEO.
Writing blog posts by including relevant graphics and media files will have more stay time than the post having no images.
A book with no images looks boring but a book with attractive images and good content makes readers stick to it. Hence as a blog writer, you must include images in your blogs.
You may be thinking, how to do the SEO of an image present in the Blog Post?
It’s very simple to add images and do it SEO to fulfill the purpose of getting blog a good ranking. All you need to do for optimizing an image is to
- Include images that are relevant to the topic of the blog
- Keep the image file name relevant to the topic
- Add Content in the Alt Text or Alternate Text
While writing an Alt Text of Image keep content length short, and include keyword-rich content describing the image.
4. Not just share information, reveal the source too
The biggest error a blogger does while creating blog post is not adding links. It’s a misconception that Google finds link backs as a negative parameter for ranking a blog.
But it’s just half-truth, a genuine link back to an informative website is always liked and appreciated by Google.
Linking is not a bad thing in SEO. Yet Not!
Natural Linking in a way helps Google too, but how?
Google is a crawler trying to find real information from what content curators are adding on the Web World. If you are linking to a site that is credible but new to Google, from your link back Google can crawl the other site, and index them for further needs. This is the way you are helping Google in improving its search data.
Hence whenever you are using content or reference of some other blog, the best way to do it is to give a link back to the original source.
This is not only the right thing to do but there are some blogging protocols that you must follow. If you are linking to some blogs, then you can hope for the same to happen with you.
Internal linking within blog is also a good way to make the reader stick to the blog a little longer. If your blog post contains information that demands further elaborative description which you already have in some other blog post. Add the reference link to your other blog post and make the visitor read at least two blogs per visit.
5. Leverage Social Media to Generate Wider Outreach
Undoubtedly! If you are reading this blog post, then surely you are an internet buff.
This means you may have an account on some social networking site. If not? Then as a blogger, you need to go right now and register yourself on the widely used and accepted Social Networking Website like
- Tumblr
- Myspace
Going by the data of smart insights, half of the world is using Social Media, which means, even 0.1 percent of overall social attraction can make your blog explode in the blogger’s world.
Social Media is a podium where one can share their views, images, videos, or any other kind of information.
Blog Posts are information sources, and sharing a blog post link on Social Media can have more visitors getting diverted from Social Networking sites towards your blog.
If your blog is new, and only a limited number of audiences know about it, then the best way to generate quick exposure is to share your blogs link onto Social Media Website.
Social Mentions and social shares are effective ways of getting genuine clicks over your link. If your blog post is on some trending topic which is currently No.1 hashtag on Twitter, then available audiences are going to query the hashtags to find the real and valid information.
If you want to run a successful blogging site, leverage the magic of SMM Services in your favor. Generate Social Media Posts on attractive and trending topics that audiences are likely to click on. Add a link to your blog post with every social media posting you do.
6. Don’t Forget About Subscribe & Newsletter Features
Readers surfing online, often subscribe to a blog if they find the blog post engaging enough to make them return back.
If you have a blog on which you are frequently sharing new information that matters in the real world, then adding a subscribe button can help you generate more blog followers.
Returning visitors to a website or blog gives an impression to Google “That Your Blog Is Credible Enough & People Are Loving Your Content”. This love and trust of audiences play a significant role in ranking of blogs.
One more feature that you should not miss while doing SEO of your Blog, is to rightly use the Newsletter form.
Not all visitors going to give you their email information, but some who are good readers and often on the lookout for more details may fill up the newsletter form. Newsletter marketing is a powerful strategy that marketers do use for getting their sales and customer retention higher.
Similarly, as a blogger, the best thing which you can do with Newsletter is to collect the email information of your existing readers and visitors. Further use the same emails, to share your new blog post which you have published.
Everyone who posses an email, check the messages once in a day. If your blog post title is catchy enough to seduce the email user’s mind, definitely they will read your blog.
The given SEO tips for blog posts will help you optimize blog for a better ranking. To make your blog a success, follow, and implement all the optimization tips.
SEO for Blog is a planet majorly unexplored, if you possess information which can help webmasters and bloggers; our comment box is open. If you understand how to do SEO for blog, helps others by sharing this article.
