There are very few now in the segment of business who haven’t heard about Digital Marketing. It is not some buzzword but rather a tool that holds unlimited potential, to give a business a powerful boost for gathering more opportunities.
And for the newbies, this Digital Marketing Guide will help you realize what it is? And how it can influence your business?
Before wasting the time of readers, let’s move ahead on the very first topic.
What is Digital Marketing?
For those who are reading about Digital Marketing the very first time, it’s essential to understand from the very beginning. Hence let’s explore the history of Digital Marketing and how it evolves so that ahead in the article, we can correctly define Digital Marketing.
Since we are sitting in the year 2020, let’s rewind the time and go back to 1896. It was the year when Guglielmo Marconi demonstrated the very first public transmission of the wireless signal.
That time people witnessed how a message can transmit via radio signals, and soon after its invention, business people realize its importance. Further, they leverage it for selling several kinds of stuff. Even after the very first broadcast, which was made by opera performance at the Met, people start to buy the show ticket.
So the birth of public radio broadcasting not only brings the revolution in the technological field, but they have opened the gates for marketing too.
Selling stuff is not an easy job back then, not even now. But with the mix of technology and great ideas, you can enable your business to sell more goods.
Now coming to recent times, after the advancement of the Internet and its easy access to the whole world, Digital Marketing has evolved. From digital displays to podcasts, all are now essential parts of marketing. Social Media, email, website, applications are all just digital channels that are used by businesses and brands for endorsements and advertising.
We are making them a segment of our Digital Marketing Guide. As we come to the most-awaited definition, it’s crucial that you also know that Internet Marketing & Online Marketing are synonyms to Digital Marketing.
Definition of Digital Marketing
Digital marketing is a method that leverages both online and offline electronic devices to endorse products, brands, and services to the audience using the tools. And for that purpose, several tactics like search engine marketing, affiliate marketing, social media marketing, and content marketing are exercised.
Now, we understand what is digital marketing; maybe we all are curious to know how it works. So let’s learn,
How Digital Marketing Works?
We assume that our readers know about the traditional approach of marketing; hence, we will only be discussing Digital marketing here. Digital Marketing is different than conventional marketing, but the goal for both is to bring sales, leads, customers, and opportunities. So, to have better knowledge, let’s assume a case of college advertisement.
In the past time, we all have seen roadside billboards, but now we see sponsored advertisements on our Facebook. Right there is the difference between Digital Marketing and Traditional Marketing. Traditional marketing lags the approach of target based audience, whereas Digital Marketing is only excelling because of its target-oriented tactics. Oh! Do I forget to explain the work?
No, it’s just pure, all you need is to give it a logic. Think about some college advertisement put up on a billboard, whom that ad will benefit? Will it be relevant to those who are not a parent? Will it be appropriate for parents whose children are yet in classes one or two?
All are going by that route have to see that billboard, which means that the billboard has more impression. But will it be converting the audience into a potential buyer? The answer will be not sure.
Whereas, if you place an advertisement on social media, let’s take an example of Facebook, use demographics based on research, and target students of the age group who are ready to attend college or parents of those students. Then we all will notice that the advertisement will be generating a far better return over investments that costly billboard ads.
So, Digital Marketing method involves not only to channelize the advertisement but to do thorough research before channelizing the ads.
Most of the individuals today often go to the Internet to buy stuff or services. From clothes to fixing of AC’s, search engines like Google, Yahoo, Bing, etc., observe several kinds of queries each day, all having different requirements. Some make searches to know stuff, some searches to purchase things. Regardless of whatever the audience is searching for, if a business wants to make the sales online, they have to be present online.
And for that, a business owner must know the strategy of Digital Marketing. Either your audience is on Social Media, or they are just internet users, marketers need to find ways to connect with them. And there is no better option than Digital marketing because of its vast aspects and different kind of services.
Some of the Digital Marketing services we will discuss further. But before that, let’s just look at some of its benefits.
Benefits of Digital Marketing:
Digital Presence is one of the compulsory need in today’s market scenarios. And every marketer will agree on this, that to make the sale you have to be visible. And online visibility from Digital Marketing can assist businesses in multiple ways:
Creating awareness is one of the most significant benefits which the business receives after implying the strategy of online marketing.
Engagement with an audience is the need for every business to build trust and reputation. Digital marketing enhances the engagement level between brand and audience.
Successful conversion count is the one thing every business wants at the end of a digital marketing campaign. Internet Marketing, which has been appropriately done, can convert your audience into a potential buyer, and a good response from the company in the funnel, can make the buyer more loyal to the brand.
But to avail of the benefits of Digital Marketing, every individual must learn about its services and segments. Hence in the next section, we will be discussing.
Parts of Digital Marketing Services
Search Engine Optimization (SEO)
In this segment of Online Marketing, the focus of the business is to get a higher placing on search engine result pages for specific search words and queries made by the audience. Search Engine Optimization enables a company, to optimize their professional website such that, it gets a significant recommendation from google for keywords which are relevant in the niche.
SEO is an activity which aide business to generate more organic traffic over the site, and try to channel those traffic into potential buyers of the company.
Search Engine Marketing (SEM)
Now this one is a kind of paid version of SEO, where the business owners will be paying search engine companies like Google and Bing. To give their website the top slot on their search engine result pages for specific key phrases, which people are searching for, to find relevant information as yours.
In this way, you will get an instant visitor and the chances of getting sale increases. SEO is a bit of long term investment, whereas Search Engine Marketing (SEM) is a short term method of gaining popularity and increasing sales.
The most prominent part of SEM is Pay Per Click. Where the business needs to pay the search engine for every click audience makes on the SERP’s to visit their professional website. It is the quickest way of generating opportunities. However, it is costly, and the ROI entirely depends on the expertise of the person handling the Pay Per Click campaign.
Social Media Marketing (SMM)
This one is also a paid activity, where brands or business pays the social media company for sponsored advertisement on their particular platform. This method of branding requires a budget, and accordingly, you will be getting impressions from the audience.
However, an organic version is also available for creating an outreach on Social Media. And that is called Social Media Optimation. In SMO, brand pages are used to generate awareness through manual posting and sharing content. Whereas in SMM, you will getting a vast amount of audience as per your budget to showcase your company’s or brand’s products and services.
Every Digital Marketing Plan includes the strategies of Social Media Marketing and leverages the platform to generate potential buyers. SMM needs proper management, and marketers who have experience in marketing campaigns can govern social media to drive traffic toward targeted business. Setting up the scope and managing the sponsored ads are some tasks involved in SMM.
Moving ahead of the social network, one thing which matters the most is the content a business offers to their client. Content marketing involves creating, publishing, and distributing company generated content with the audience to lure them toward buying products, services, or even to create awareness of the brand.
The basis of content marketing is to attain the audience’s attention to the business by sharing relevant content. Every marketing effort is to attract an audience, creating leads, expanding clientele base, and, most importantly, more the readers will be the chances of building trust. As per every other digital marketing strategy, content writing is wholly based on understanding customer needs and creating pieces of information they find useful and alluring.
From being just a mode of communication, now the email has turned out to be a part of marketing tactics. Using email, businesses are now targetting audience which has already been their customer, or they try to lure new customer by sending promotional emails.
Email marketing not only brings opportunities, but it can be used to build trust. Thanking emails to the customers not only makes them feel special, but they will remember the brand for their future buying too.
Image Source: Free Pik
The online customer believes in feedbacks, and sharing a link with them for submitting reviews will help to develop an excellent review portal for your business. Digital Marketing activity also involves sharing mails with the customer frequently so that they can learn about new products or information you are sharing on your professional website.
Pay Per Click (PPC)
PPC is a paid way of generating customer, and it is an online advertising model where the advertiser pays the website owner, or search engines whenever the ad gets a unique click.
Some of the standard Pay Per Click providers are Google Ads, Amazon Advertising, or Bing Ads. In this type of marketing channel, businesses pay the search engine some amount to place relevant keyword on top of search results. And for every click made on those ads, the advertiser needs to pay.
It can also be termed as banner ads because several websites give some space to the advertiser’s image on their website, and charges a fixed amount for every click.
Conclusion: Digital Marketing Strategies Makes Businesses Grow Better
Digital Marketing enables a business to channelize its marketing resources and target audience on a larges scale. Users of mobile devices or desktop users all can be single out to promote business.
Digital Media is now not only a way of sharing information or communication. But they are now the most significant source of generating opportunities.
And employing internet marketing services is now easy and possible with the digital marketing guide we present above. The information will make businesses realize what things are involved in digital marketing and how to grasp them for building prospects.