Businesses are facing lots of challenges post COVID to generate business opportunities. Due to the lockdown in several parts of the world, the sale are at an all-time low. But regaining the business growth is on everyone’s mind.
During this pandemic, every business has faced the wrath. The impact is not equal to all business categories. Some are hugely impacted by the COVID, whereas some are not that much hurt.
While some companies are completely closed down during these past months, whereas some digital businesses, still functioning. Some are working from home, while some are hoping to regain the post. But one thing is for sure, post-COVID ways of doing business are going to changes.
In the future, we are now predicting that businesses will now focus more on digital marketing. It seems that companies are currently actively participating in promoting businesses using a digital strategy.
This COVID 19 pandemic has caught business off guard, and several business sectors are now facing lots of trouble in their monthly traffic. Some companies noticed zero or negligible traffic in the past few months. Even the conversion rate has also taken the hit for several business segments.
Above all, recently, Forbes also published an article showing that Companies are turning to digital marketing to survive the COVID-19 pandemic. This implies that not a single industry has been hit, but a considerable number of sectors have been negatively impacted all over the globe.
Here in this Digital Marketing Action Guide to tackle business crises caused by COVID, we are going to discuss how to overcome these terrible times for business. And why leveraging Digital Marketing has now become the most crucial option available right now.
Digital Marketing Action Guide for Enhancing Business Growth in Present/Post COVID-19
Showcase your business, Online Right Now.
If your company has no digital presence, then it is the toughest time for you. But still, there is hope, get online as soon as it can be. All things are closed down in this COVID, but the Internet and eBusiness are still running. Why not leverage it for your business?
Several stats suggest that search traffic in recent time have increased, which shows that users are surfing the Internet more than usual in the lockdown.
People are glued to TV, Mobile, and Computers because there is no other source of entertainment. They want to be updated all the time with recent information on COVID.
Internet users are now shopping more online or planning to buy things post COVID. They are finding all kinds of services which they are going to avail after the passing of COVID.
If your business is running, but you are not available on the Internet, undoubtedly you have lost hundreds of potential customers. Either you are a product seller or service provider, showcasing your business information is really important, then only people can avail the services.
Don’t let COVID hide your business in these times. Let the Internet make your business available to the consumers. Utilize the SEO methods to learn the ways of generating business through online search queries on Search Engines like Google, Bing, or Yahoo.
Furthermore, SEO tips can be of great help to understand how SEO works and why its a crucial part of Digital Media Marketing. Try to adopt new ways of showcasing the brand, use all kinds of channels, either it can be social media business pages, website, local listing, business directories, etc. Using all will definitely bring more leads and sales even during the pandemic.
Re-Engage With Your Audience At Early As Possible
Social Media Channels are still active; billions of people are even surfing the profile to look for new information. But if your business is not currently active on Social Media, then its high time for you. Try to re-connect with customers as early as you can.
Check on your social media business profiles and share posts relevant to current scenarios. Please speak with your followers and tell them how you are coping up in these terrible times of pandemic.
What your employees are doing in these tough time, share their stories on your social media business profile. This makes the brand more trustworthy, and the audience will be likely to connect with the brand.
In case you are not optimally functioning, then use social media profiles to tell customers about it.
Even more, try to share information like guidelines and methods to tackle COVID-19 and encourage your follower to follow all measures to stay safe.
Since we are all in this together, being more sensitive with your fans and following will eventually generate loyalty. If you have changed the way your business work, explain to the customers using social media posts.
Urge them to try your new products if you are developed something new during this pandemic. Request them to connect with them using digital channels. Because people are still buying, but they are making a purchase online only.
Make More Use of Official Website for Company
If a business has a website, it means they are already leveraging some sort of digital presence. But in this COVID situation, several firms are not focusing on site, as much it required. Hence we encourage companies to use a website to its fullest to generate prospects.
Add new content and make more detailed knowledge for your customers. The ranking is also dependent on the kind of information you are placing over your website.
If your brand is still active, then leverage the website, as it holds a powerful capability of diverting online readers to generating more sales. The official website can act as a real influencer if you are adding a great piece of article, providing regular updated, and essential news.
Google also finds it enticing if a website is regularly adding relevant content, and all SEO experts suggest that increasing the frequency of adding content to the site is suitable for getting a better rank in a low timeframe.
Focus More on Local Business Promotion
Globalization has hugely impacted because of COVID—19, the business now realizes the importance of targeting local audiences.
All are now more determined to buy products from local shops and malls, but online shopping is still going on. Essential supplies have no restriction, all kind of eStore are now adding a category of necessary supplies in their platform.
Travel are restricted, so people find it more comfortable to purchase thing either online or from nearby stores. But if you are not focused on the local audience and stay more focused on the international customer, then our assessments say that you will bear a loss.
If you are interested in generating sales even in the pandemic of COVID, use the best local listing platform, “Google My Business.” GMB is one of the powerful tools for adding business and endorsing business in regional areas. Make your GMB profile and include the NAM method for promoting the listing.
Add your business in local directories, use Name-Address-Number (NAM), also add small descriptions, so that consumers can know the details of your business before surfing too much.
Use the GMB post for any recent company updates or to inform customers about the discount you are giving. Also, add images in the GMB profile depicting services or products.
Internet Advertisements are still bringing leads.
Businesses those who follow digital marketing in their promotion, knows the value of Pay Per Click. PPC advertising is a savior for a company who are not involved in SEO but still wants to get more sales using search engine ranking.
PPC makes it possible to rank a business website for specific keywords, and each time when a user clicks on the ad, the amount gets deducted from your credit balance.
In COVID 19, google says that people are investing more in PPC, this shows that your competitors are using PPC, then why not you?
It is the perfect time to tackle the competition and generate sales and leads, without waiting for months, make your keywords rank on top of SERP’s at advertisement slots of SERP.
Every marketer says that a well prepared PPC campaign has the ability to generate a positive ROI. And which business doesn’t like high return over investment?
Invest some of your revenues in PPC so that you can get more opportunities for upcoming months. You can also have total control over your budget, depending on the status of your organization.
Don’t Panic & Prepare Strategies to Bounce Back. Follow Digital Marketing Action Guide Now.
COVID-19 has brought an unprecedented situation for all of us. Both businesses and personal life have been impacted by it, but staying positive is the need of time. Panicking is not going to help, but mindful planning will only be going to help in bounce back.
Make use of available resources and make the most of it, if your business is not using internet marketing, add it now. Work on it, take assistance from Digital Legates to channelize all your business potential to bring in more customers.
Digital Marketing Action Guide for COVID will be of great help in recovery. The business will need time to cope up with this COVID devastation and it is going to take months and years, but it all depends on the way you strategize for future activities. As early you find the recovery path, more benefits your business can have.
Integrate technology with your business, empower employees, stay virtual, and make optimal use of available resources.