Since we are currently in the middle of a global pandemic, this raised lots of uncertainty for businesses and consumers. We have seen lots of shifts in the way businesses are functioning; even there are changes in the habits of consumers. Many businesses shut their doors during the pandemic, but is it right to do so? The answer is no! switch to an eCommerce platform for your product-based business, and process to market ecommerce business.
If you plan things in advance and work strategically then your business is going to be a success even in this pandemic. In case, you have a retail shop but have to close it down due to government restriction. Then you may have understood how important it is to have an eCommerce portal dedicated to your business.
It is more important now to brand your business strategically to overcome the fresh challenges that keep on rising. First of all shift your brick and store business to a digital medium. Not only sell your goods to the local consumer but also go national. With initiatives like Vocal for Local, you can make your brand presence more effective. Get your brand an eCommerce website that is bold, innovative, and more flexible to fit in with your digital marketing strategy. The eCommerce portal can only generate sales if they penetrate into the digital world with the most unique and expressive campaigns.
Let’s have a brief understanding of why it is becoming more important for businesses to go digital now than ever. Check a few recommendations that will tempt you to make your business dive into digital marketing, and check out
Some tips that can support your marketing tactics for an ecommerce business:
COVID shows Digital Business Will Survive
Nobody would have believed in 2019 that 2020 is going to be such a surprising year. It would be the very first time when the whole of the world went onto a lockdown for a few months. These harsh steps from government and agencies led to several difficulties not only for the people but also for the businesses.
Those businesses who were completely surviving on their brick and mortar shops, get shattered because of the lockdown, all have to close their shops, or even if they get a chance to open it, people are not buying in the same manner as they were doing before the pandemic happen.
Not all businesses faced severe impacts, some flourishes just because they have a digital footprint in form of an active and fully functional ecommerce website.
Pic Credit: Health vector created by freepik
Google revealed that the sale from a physical store has declined severely but at the same time the sales from online platforms increased by 18% globally. No one wants to risk their life by going outside when the virus is still out in the world. Hence the projection for sales through an ecommerce website is even higher for the year 2021.
Every business segment, either they are apparel industry, tools industry, medicinal industry, or other, all those have seen that their ecommerce website are the major source of income in the year 2020. And this graph is only going to be getting bigger because it’s time now we understand that we are living in the digital age, and there is no going backward.
Being a business representative to the digital world, Digital Legates recommends businesses to get online now, or they will miss the rocket of becoming a success.
Regain your growth with a new consumer database
Every business that are having an ecommerce channel for their business must have seen increases in traffic. This means that people are looking at your website, and feeding your site with details like name, contact details, and emails.
This contact information are going to be your ticket to success in the future because you can re-use the mail IDs to share the latest product launch or to notify the existing customers about the discount season you are having.
But it is never an easy job to make the audience submit their details, you need to work hard on that. Update your website with all the latest information, work on the search intent of customers. Find out what they are actually looking for, and market ecommerce business accordingly.
Optimize your ecommerce store with all fresh items, use more alluring images, write content that tempts a reader to make the purchase. People like sales, try to entice them with sales like the one of Amazon, and Flipkart’s “Big Billion Day”. Either you do it on small scale, but the most important thing is to give a sale and discount.
Paid advertising is a quick source for customer
Undoubtedly the way PPC worked in this COVID pandemic has helped a lot of businesses to increase their revenues. If you are not leveraging the pay-per-click advertisement, then you are missing out on the chance to market ecommerce business and increase your business growth.
Start with a lower budget; see how things go for your business sector. If the sales number increase, invest a little more. Because PPC is acting as a savior for those who have not invested in SEO in the past.
Several businesses during the COVID-19 backout from the PPC ad campaigns in the thought of losing money. But they never realized that people tend to forget the brand more quickly. If your business is not visible to the public, then forget about the sales. Because people only buy what they see and what they hear.
PPC is the best way to have a buzz on the internet regarding your brand but it cost you some money. In case, you are feeling not to spend too much money on PPC, then use Social Media, a less costly method for creating a buzz.
Don’t Miss Out Social Media Marketing
Social Media is a place where one can find billions of users at a single channel. It needs to be treated carefully because social media is a place where one can build a brand or one can lose the brand name. Planning your social media marketing is very crucial because a single mistake can ruin the brand representation.
We are not talking about likes and followers. Social media marketing is about engagement, how often people visit your social channel. What thing you are posting on your social profiles. All need optimization as people are now more active on social media, rather than being in general conversation.
Social media is not about posting cute cat videos it is about attracting the audience to purchase your products. Don’t just create a social media profile for a sake of having the social existence of your brand. Optimize your social profile, expand your reach, and most importantly use it for the benefit of the business.
Don’t just be on social media, be social about your brand.
In terms to market ecommerce business, it is very important for you to leverage the social profiles by posting new products and offers. Adding new products on your ecommerce website, be vocal about it on social media.
Creating a buzz on social channels can benefit your brand in long term. Social Networking sites hold the potential to give your ecommerce website lots and lots of traffic. And every successful ecommerce marketer knows that higher traffic means higher sell.
Use social media not only for posting or advertising; use it for making a conversation with the audience. This helps in building trust and turning a normal audience into loyal customers. Try SMM Services of Digital Legates now to see the change in your business growth.
SEO the protagonist for Ecommerce Business
Search Engine Optimization or SEO is a very crucial part of Digital Marketing; it should be on top of the list for ways to market ecommerce business. But we put it in the last just to emphasize it a bit more.
SEO is an organic method of promoting your ecommerce website in a manner that search engines showcase your product in their top listing for relevant search phrases.
The best thing about SEO is that it is cost-effective. It is nothing like PPC where you have to pay for ranking and click. It’s a more genuine and stable way to leverage search engines like Google, Yahoo, Bing to generate more sell.
It is clear that online search plays a very important role in making a purchase. Customers are now more comfortable with buying online than visiting the store. Therefore you need to develop your ecommerce website and optimize it depending on the buyer’s persona.
Even before buying a pair of jeans, customers look at an average top 3-4 ecommerce website before placing an order. If your site is not in those top 5 rankings then your sales numbers are going to below.
Working on SEO is even more important nowadays because customers are now trying to reduce their movements to local stores or malls. All they are using is an ecommerce website and buy whatever product they like.
Summing up the tricks for marketing an Ecommerce Website
If you still believe that the traditional way of selling products will work even now, then believe the data and experts, they will not. Either you will lose all your revenue in just running the business for a few more years, or you may face financial losses in your product selling business.
Now ecommerce is the way of selling products and you should invest in it. Even if your ecommerce website is not performing well, don’t lose hope. Follow the tricks as we gave earlier for the marketing ecommerce website.
Let us revise it one more time so that you can easily promote your ecommerce business during COVID and post COVID.
- Getting Digital & Having an Ecommerce Website should be the priority.
- The next thing would be to regain your growth with a new consumer database.
- Got some revenues then invest in Paid advertising as it is a quick source to get buyers.
- Try not to miss Social Media Marketing as it is a wonderful place to promote products.
- To overcome the competitors, SEO is going to be the protagonist for your Ecommerce Business.
Further don’t just stop with these given techniques. If you got your own way of promoting an ecommerce brand, share it with us. So that we can enhance this list of marketing ecommerce businesses. If you are still out of luck with marketing strategies to focus on, then this actionable digital marketing guide for businesses to survive COVID is going to be an eye-opener.