Social Media is an online platform that connects people, ideas, businesses, organizations, and societies via the internet and virtual networking.
The advent of social media has revolutionized the modern-day world and society. It has fundamentally shifted the way we communicate, interact, form opinions, or even our daily lifestyles.
Instant messaging, unlimited access to data, promotion of goods, and services to generating income. Social media has platformed itself in each and every direction.
Social Media is now also referred to as the 5th pillar of society.
Statistics suggest that the present percentage of people using social media is 49.03% of the world’s total population. This subsumes 83.36% of global internet users and 90.71% of mobile internet users.
Platforms like Facebook, Twitter, Instagram, etc. have been keeping the audience occupied. Such a preponderance of social media led to new business ideas and new marketing strategies which eventually beget Social Media Marketing(SMM).
But to have the best benefits of implementing social media marketing for your own business. You need to understand what it is, and what are its benefits. Let’s begin by understanding
What is Social Media Marketing?
Social Media Marketing or SMM refers to the use of social media platforms for promoting products or services to active users both organically and via paid ads.
It involves connecting with the audience, providing quality content on your social profiles, listening, engaging with your followers, analyzing your performance, and running social media advertisements.
The ‘idea’ which was just considered a wind that would pass away soon has allowed Startups and established companies to gain attention without having to spend millions of dollars on advertisements.
As you now know what SMM is, let’s move ahead and learn about some of its advantages.
Major benefits of Social media marketing are:
There are numerous benefits of social media marketing, but we are going to list the best ones.
These pros are going to help your brand in promoting itself and leverage the power of social media to generate more revenues. Some major benefits are:
Gigantic Audience Base
One of the biggest and favorable advantages of using social media for marketing is the millions of active users and the ease of reaching them.
Be it any continent, country, city, or locality in the world, it will help us reach them and give them all the information with minimal effort. As of 2020, these social media platforms comprise the following number of users:
- Facebook: 1.82 billion users
- Instagram: 112.5 million users
- LinkedIn: 303 million users
- YouTube: 2 billion users
- Twitter: 330 million users
With Ease of Access to the Internet and technological advancements all around the globe. The numbers of users are to rise more for sure.
Thus, it provides a boon for organizations that rely on Social media marketing as they can reach out to more people in the near future. Further, the platform are upgrading in a way that is helping businesses to connect to more prospective clients.
Even if your business gets able to attract a fraction of users in your own locality. Then also the revenues are going to touch the sky.
Segmentation based on Demographic information is a common feature for marketers to group users based on age, sex, education level, marital status, social status, income, occupation, and nationality.
Thus it benefits can’t be overlooked as it is one of the most important ways to understand and cater to the needs and wants of current and potential target markets.
It leads us to study the market shifts and make changes in our products/services accordingly. Also, the data is easily available via Census and National Archives.
You can also collect your own demographic data samples via interviews, question and answer forms, or by using free online survey tools, such as Google Analytics or Survey Monkey.
Creating a campaign based on demographical research will lead to lesser marketing spends whereas at the same time will give more return over investment (ROI). These advantages also lead to another one which is;
Social Media Marketing is Cost-Effective
If you compare social media marketing to traditional methods of marketing, you will find it is less costly.
First of all the campaign is going to be audience-specific which will reduce the campaign cost.
Secondly placing an ad on social media platforms are low-cost in comparison to posting an ad on print media or TV advertisements.
With such benefits of social media marketing, undoubtedly SMM is incredibly budget-friendly. But terms and conditions being said, it is only cost-effective for those marketers who are informative about the method and adroit in cost-cutting and spend effectively.
For promoting the businesses on social media, SMM professionals are getting hired by big organizations who have acquired the knowledge for cost-cutting and continuously monitor the performance so that the organization doesn’t have to pay through their nose.
Further, if the company believes in sticking to their own function, they opt for SMM services of some reputed Digital Marketing Companies.
Customer Insights and Experiences
An enormous amount of customer data is generated by all the active users on social media today. Thus, through Social engagement, we can know who your customers are, where and on what kind of products they like to spend their time, what are their reviews about your products, who are your competitors, etc.
Also, an unbiased and genuine review provided by the customer, at the end of the day helps to build your product according to the customer’s expectations.
Customers expect your services/products to be online for a better experience and ease of access.
For instance, if any query or problem arises, customers appreciate having the option of connecting on social media with the brands they do business with.
By learning the experience of a customer via your social networking business page, one can definitely make improvements in their services and products.
This shows that social media marketing not only benefits in promoting business but also helps in getting them more customer-friendly.
Creating awareness among the population
Having a presence on social media platforms makes it easier for existing and potential customers to connect and get comfortable with your brand/services.
Human beings are programmed to like things they are familiar with. By repeated showing of the advertisements to the customers, SMM trains the customer’s mind to buy or at least remember your brand.
This eventually leads to many customers buying and building trust for your brand and promoting them to their friends, family, and known ones. For businesses to become a success, capturing the mind of a customer is the key.
And social media is that available tool that helps you to strike the mind of the audience by sharing amazing content related to your brand and business.
Increases website traffic and generation of sales
Social Media is the best platform to divert incoming traffic to your website. Every social profile of yours is a prospective path to your website.
Social media marketing can be used as an opportunity to prove to the visitors why they should visit your website.
Almost every social media platform gives an option of CTA (Call To Action) button. Either you want to get traffic on your blog post, or make people visit the product page of your ecommerce website.
CTA can be used by your social media followers to visit the website just by clicking on your social media post.
You just have to keep your website attractive and updated. This leads to creating a long term impact on customers.
And further attracts them to buy your products in the near future or at least recommending them to someone else.
Ad Customization Feature of Social Platforms
Maybe we have placed the ad customization feature of social media channels at the last of our list for the benefits of social media marketing. But for several businesses, this feature is the biggest preference for them to promote their brand on social media.
SMM is the best marketing option businesses may have got in recent times.
With the features like selectivity of social networking sites, control on budget, and target audience based on age and location.
All these ad customization feature makes social media an attractive destination for branding.
In The End
There is currently no end to social media, but there is a stopping point for this article. Above we discussed most of the social media marketing benefits.
Further, if there are some more which you think must be kept on the list. Inform us in comment box, we will update the article accordingly.
No business should miss out the opportunities created by social media. Hence, we recommend each and every business owner to at least have a business profile on social channels.
Moreover, use it for promoting your brand and improve brand reputation via social sharing. SMM can bring your business success which you desire for.